Marketing/Creative, New York

Social Media Manager Wayne, NJ

The Social Media Manager will develop and oversee the execution of strategic social media and digital initiatives, including developing and managing social media marketing campaigns, creating and supervising high-profile channel accounts and integrating interactive media into the overall business strategy.

Responsibilities Include (but are not limited to):

  • Develop, manage, monitor and enhance the Bank’s corporate presence on approved social media networks.
  • Work with management throughout the Bank to promote products, services, and initiatives through targeted social media campaigns.
  • Develop assets and content for social media market efforts.
  • Develop SEO integration and identify SEM opportunities for the Bank’s websites and social media channels.
  • Analyze and coordinate social media customer service initiatives.
  • Research and report on emerging social media trends and platforms.
  • Perform market research on current initiatives, market opportunities, and competitors.

Required Skills:

  • Excellent verbal and written communication skills.
  • Ability to speak effectively before groups of customers or employees of the organization.
  • Ability to write routine reports and correspondence.
  • Ability to develop effective and compelling digital content.
  • Experience using Microsoft applications (Word, Excel, PowerPoint) and popular social networks (LinkedIn, YouTube, Facebook, and Twitter).
  • Highly motivated and organized.
  • Ability to multi-task and work independently.
  • Attention to detail.

Required Experience:

  • Bachelor’s Degree in communications, marketing or a related discipline and four years of marketing or public relations experience (including social networking experience) or a Master’s Degree in a related discipline and two years of marketing or public relations experience (including social networking experience).
  • Strong familiarity with online marketing best practices and applicable social media laws and regulations.
  • Experience reporting, monitoring, and tracking social networking activity.
  • Previous experience in the development and implementation of media planning and buying strategies within the advertising industry preferred.

Job Type: Full-time

Job Location:

  • Wayne, NJ

Required education:

  • Bachelor’s

Required experience:

  • social media marketing and PR: 4 years
  • developing SEO integration: 4 years

Click To Apply


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